Answers
Plain answers to the questions home-service owners ask about ChatGPT, AI search and GEO.
AI search vs. Google SEO for contractors: what's the difference?
Google SEO gets your website ranked in a list of links, while AI search optimization gets your business named inside the answer an AI tool writes…
How do I get my plumbing business recommended by ChatGPT?
ChatGPT recommends local plumbers by searching the web and drawing on sites it trusts, like your website, review platforms and directories. To get named…
How do AI tools choose which local business to recommend?
AI tools like ChatGPT, Gemini and Google's AI Overviews search the web for the question, read pages they consider reliable, and then summarize businesses…
What is GEO for home-service businesses?
GEO (generative engine optimization) is the work of getting your business named and cited when customers ask AI tools like ChatGPT, Gemini, Perplexity or…
Why doesn't ChatGPT recommend my business?
Usually one of three things is going on: ChatGPT can't easily read your website, your business details are thin or inconsistent across the web, or other…
Austin Plumbers AI Visibility Study (October 2026)
On Oct 29, 2026, we asked ChatGPT and Gemini 4 common Austin plumbing questions, 3 times each. The answers were unstable. Only 23% of the…